“I believe that beauty is something that only you can find for yourself,” -Jessica Simpson has said.
Jessica Simpson launched a new beauty online destination that sells anti-aging skincare. The singer teamed up with celebrity aesthetician Nerida Joy to create BeautyMint (http://www.beautymint.com). The website follows the same retail model as sister sites JewelMint (Kate Bosworth’s jewelry site) and StyleMint (the Olsens’ T-shirt line) in which users take a beauty quiz upon signing up, and the answers determine which fixed-price products they’re offered each month. For $39.99 a month, users get a new anti-aging product every time.
JewelMint (http://www.jewelmint.com) has been a big hit. The site gauges your style and offers personalized selections of jewelry to choose from for $29.99/month. If you decide to skip a month, you can do so at no charge.
StyleMint (http://www.stylemint.com) includes unique T-shirts designed by Mary-Kate & Ashley Olsen. A new T design is released each month and users can receive it one for $29.99/month. It also provides no obligation to buy and free shipping.
It makes you wonder who the next celebrity to team up with a designer will be and what product will be offered for a monthly fee.
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